And, true to the statement, let’s begin by switching to English and letting Aurélie share with us a few things:

1. What will we do?

A debate about tools, data integration, people and processes.

Aurélie will sketch out the current (web) analytics vendors landscape, building upon it’s recent evolution, viewing it from the European perspective. She will return the canvas by focusing on current end user evolutions perceived throughout Europe, while pointing towards the recent debate about Web Analytics not fulfilling it’s promise. Before closing on a few process listings and examples, she would also like to address company’s last decade’s evolution in terms of human resources dedicated to the digital channel.

Other themes are always welcome. She looks forward to the debate.

2. When will we do it?

On Thursday (yes, unbelievably… finally sticking to the plan) 21st. Kicking off at 7.30 pm.

3. Where?

At the Hotel Catalonia Gaudí calle Gran Vía 7-9 28013 Madrid (+34 91 531 22).

4. Who pays for our beers and snacks?

WebTrends. Jose Mauricio Mejia, WebTrends Country Manager, will be available at the event to assist you with any questions you may have about Web Analytics data integration, Social Media measurement and advanced campaign analysis. Read now the WebTrends Manifiesto!

5. How do I register?

By adding a comment to the post that follows: http://www.conversion-thursday.com/index.php/conversion-thursday-madrid-21-enero/

By the way, Who is Aurélie Pols?

Aurelie Pols is the Principal Partner of Eric T. Peterson’s Web Analytics Demystified in Europe. Aurélie co-founded OX2, one of Europe’s leading Web Analytics agencies according to Forrester & Aberdeen Research which was sold to the LBi Group in 2008. Her blog ranked in Avinash Kaushik’s Top 10 worldwide blogs about Web Analytics as only European entry. She is a web analytics evangelist, thought leader and frequent speaker at events such as Jim Sterne’s eMetrics Marketing Optimization summits, IMC & IAB. Today, she supports companies globally in their definition of their strategic roadmap to successfully Compete on (Web) Analytics while keeping an eye on the European perspective, mainly from a privacy & security standpoint.